Good Clean Love began in 2003 with a deeply personal mission: to create safe, healthy intimacy products free from the petrochemicals and parabens found in conventional lubricants. Founder Wendy Strgar, inspired by her own health struggles, crafted an organic alternative that changed the conversation around intimacy. By 2004, Good Clean Love launched its first product—Almost Naked personal lubricant—which set a new standard for sexual wellness.

Since then, the brand has partnered with leading gynecologists and researchers from Johns Hopkins University to expand its line of scientifically backed products. In 2012, Good Clean Love became the first company to offer an organic lubricant deemed safe for delicate vaginal tissue in a landmark NIH study. This recognition cemented its role as an industry innovator.

The product line now includes organic lubricants, feminine hygiene products, and reproductive health solutions, all crafted with natural ingredients and designed to nurture intimacy at every age and stage. Certified as a B Corp since 2013, Good Clean Love also leads with environmental responsibility, using recyclable green plastics made from sugarcane and advocating for cruelty-free standards in FDA testing.

At LuvPleasure, we proudly carry Good Clean Love, a brand that puts health, safety, and sustainability at its core. With discreet shipping and trusted quality, customers can embrace intimacy that cares for both body and planet.