Founded by Steve Bannister in Toronto, Canada, BMS Factory has been shaping the intimacy industry for decades, evolving from a single retail store in 1983 to a global manufacturer of high-quality pleasure products. With headquarters in Canada, a factory in China, and partnerships around the world, BMS has built a reputation for innovation, reliability, and style.

At the heart of the company’s success is PowerBullet™ technology—a revolutionary motor system that started as a simple yet powerful vibrating bullet. Over the years, PowerBullet™ has been refined and integrated into countless products, earning recognition as one of the most reliable and powerful engines in the industry.

BMS has collaborated with leading brands to create best-selling lines like Vanity by Jopen, Swan, and LEAF. Each collection showcases the company’s commitment to body-safe silicone, seamless finishes, and designs inspired by elegance and nature. LEAF, in particular, was celebrated for its clean and discreet design inspired by natural shapes, while Swan continues to thrive as a luxury brand in international markets.

With product launches like Lux, which redefined men’s pleasure with prostate massagers and vibrating rings, BMS has proven its ability to innovate across categories. Beyond product performance, the brand is known for its tasteful, luxury-oriented marketing that avoids outdated taboos in favor of a modern, respectful approach.

Today, BMS Factory stands as a proud Canadian success story, distributing its brands globally while continuing to expand the reach of PowerBullet™ technology.